FOUNDER APPAREL BASICS
CHONEEZ
The Entrepreneurial Lifestyle Brand
We’re the first apparel brand built for founders—and the last one you’ll ever need.
Choneez started with a simple idea: the American Dream begins underneath it all. We craft premium apparel that gives builders quiet confidence—and we connect them to a real success ecosystem: education, community, and faith-driven mentorship through our partnership with CanaGlobal. This is more than lifestyle. It’s legacy.
CHONEEZ
By Founders for Founders
Our collaboration draws on a shared vision of the New American Dream.
Latest from the blog
Movements don’t need marketing budgets
Movements don’t need marketing budgets. They need believers.Nike doesn’t move units. They move identity: “Just Do It.”Harley doesn’t sell bikes. They sell defiance.Apple doesn’t sell phones. They sell permission to...
Obedience in the same direction changed my life
Most of my life never “went viral.” No overnight success. No hockey-stick charts.Just decades of showing up. Working jobs. Serving people. Doing the “unsexy” stuff when nobody was watching.Back then,...
Most startup ideas don’t fail because they’re “bad.”
Most startup ideas don’t fail because they’re “bad.” They fail because they’re unvetted.Founders fall in love with the pitch… …but skip the sharpening.“Iron sharpens iron, and one person sharpens another.”...
